Invention really is the mother of necessity
genus, Inc. is a culmination of insights from the experiences of our founding team and the community.
Joe Gleason, one of our co-founders, lost his father to Alzheimer’s disease. His experience was a transformative one. It reshaped his view on how a loved one’s medical problem can devastate not only their life, but the lives of everyone they know.
“Our world seems to come to a stop and little else matters as we find ourselves at a loss as to what direction to take. It’s difficult to describe the feeling of powerlessness in that situation and how truly humbling it was.”
Looking for a way to work together with his siblings and extended family, they began weekly conference calls and trying out and testing different technologies to find solutions to provide for his father’s care. After much trial and error, applications such as google docs and shared calendars seemed to work best. Touched by the way people came together within the community to help, he concluded that at our very nature we all want to help and we all have different abilities if we only knew how and where to jump in.
Joe took what he learned and reached out to life-long business partners, many of whom were facing similar challenges. Together, each with their own unique arsenal of industry and life experiences, they committed to create an open platform for care; one committed to delivering the best services and value with a simple interface that would make it easy for others to work together and care in the way each of us does best.
As caregivers, we’re not alone. Our stories are different, but we walk the same path. We invite you to share them with us, along with your discoveries, your insights, and your lessons. Together we will continue to build on our knowledge and experience and help empower future generations to be there when it’s their time to be the best givers of care and to provide best possible care.